The article is devoted to the study of youth slang as a dynamic and multifaceted phenomenon reflecting cultural and social changes in Japanese society. In recent decades, youth slang has become an integral part of everyday communication among Japanese people. The paper examines the main characteristics of slang, its functions in communication, and the mechanisms of formation of new words and expressions. The authors analyse the reasons for the emergence of youth slang. The article gives examples of the most common slang words and phrases in Japanese, their meaning and context of use. In addition, the article explores the impact of youth slang on the common language, its integration into everyday speech and media. It discusses how slang can contribute to both innovations in language and intergenerational misunderstandings. It concludes by emphasising the significance of youth slang as a reflection of cultural change and its role in shaping the linguistic environment. The article will be useful for linguists, sociologists and all those interested in contemporary language trends, as well as those who seek to better understand the world of youth culture.
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