SPECIFIC FEATURES OF THE DEVELOPMENT OF PRICING POLICIES FOR INNOVATIVE PRODUCTS |
| 2015 |
| scientific article | 338.5 | ||
| 53-57 |
| This paper aims to examine the development of pricing policies for innovative products. We study pricing strategies and methods and their application in the market of high-tech products. The use of pricing models depending on the stage of the innovation cycle is proposed. |
 |